Here's some interesting info about it,
In the semifinal round, popular comic strip creators G.B. Trudeau (Doonesbury), Lynn Johnston (For Better or For Worse), Scott Hilburn (The Argyle Sweater), and Mark Tatulli (Lió and Heart of the City) will choose 10 finalists and post feedback for each on Amazon.com.
I'll have to remember to check out the feedback, "Characters need larger noses, larger noses are always funny! Also more onomatopoeia when they're shown eating, you can never have enough slurrps or schrumpps!"