Jan 13, 2020
For Immediate Release:
bCreative, Inc. – Executive Vice-President
bCreative adds “For Better or For Worse” to brand portfolio.
bCreative is pleased to announce the addition of For Better or For Worse comic art to its licensing portfolio. Scott Gardiner, President of bCreative, states “It’s a true pleasure working with Lynn Johnston and her team on the For Better or For Worse brand. It’s not often that you get to collaborate with the creator of an iconic comic strip that has such fabulous multi-generational appeal. We’re thrilled to partner with licensees to bring the designs to life for the millions of fans”. The portfolio includes classic art from the comic strips, as well as newly created artwork and patterned designs featuring the Patterson family and their beloved dog Farley. “What’s really awesome,” Gardiner continues, “is that while the fan base of the strip will be drawn to licensed products featuring the beloved characters, the universality and timelessness of the humor and themes mean that all audiences, even ones that have never heard of the For Better Or For Worse comic strip will be attracted to and purchase licensed products featuring Farley and the family members.
For licensing opportunities please contact Bill Barrow firstname.lastname@example.org
1) Part of me is concerned that the new company might have something to say about this comm.
2) The rest of me thinks that this is far too little, far too late. This should have been done twenty-five years ago when the characters had an impact on the world and is only being done now because an obstacle is out of the way.