(Strip Number 1089, Original Publication Date, 2 October 1986)
Panel 1: We find Mike trying to feed a very reluctant Farley by telling him that he's eating Bitso-Beefo dog food, the kibble with a PRIZE inside.
Panel 2: Farley is not moved by Mike's pitch about it having moist little chunks with color-coded flavor bits shaped like Doggy's favourite toys.
Panel 3: He goes on to praise the real beef stew flavor but Farley is having none of it.
Panel 4: As Farley saunters off, Michael thinks the dogs on television are starved.
Summary: I remember reading a book written by a guy who directed commercials who said that is something they used to do but the dogs got too enthusiastic so they stopped doing it. What they did afterwards is put a little of the dog food on top of something Fido actually likes. In any event, we end up being reminded that what Farley actually likes is 'whatever Mike feeds him at dinner time.'